Is Your Hotel Ready for the Millennial Traveler?

Before I continue, let’s first make sure we’re on the same page about who were referring to when we use the expression ‘millennial traveller’.

Millennials, also more commonly referred to as Generation Y or Generation Next, are people who were born between the early 1980s and early 2000s. They make up about 20% of international travellers and it is estimated that by 2020, they will account for more than 320 million international trips.

Phew. Those are some staggering numbers right there! It’s no wonder that hotels are wooing them with everything they have. But for all the effort they’re making, do hotels really have what Millennials want? Do they even know what Millennials are looking for?

If you’re not quite sure, let me drop a few hints your way

Hint No.1: Technology is their life force

Technology is to Millennials what water is to fish – life itself. The perks that most of us consider good to have – Internet, Wi-fi, hi-speed mobile data – are essential to their way of living.

What this means for hotels

According to a report, almost 71% of Millennial travelers considered free Wi-fi an important factor when choosing a hotel. So hotels, pull up your socks and put the technology in place for them. Or they’re likely to walk up to your competitor and book a room with them.

Hint No.2: Millennials love their smartphones

‘Technology at your fingertips’ is an expression that’s taken very seriously by the Millennials. He is likely to go for hours without food and water, but not without checking his smartphone. He works, plays, chats, networks, writes emails, watches videos, and stays up to date on news using his phone. Other more complicated actions like booking tickets, making hotel arrangements, and paying bills can also be competently handled by his handset.

What this means for hotels

It’s absolutely imperative that hotels invest in superior mobile technology, starting with a website that adapts to different screen sizes and resolutions. With more than half of millennial travelers using mobile devices to discover and book hotels, the hospitality industry is paying a heavy price for not investing in a mobile responsive website. You might also want to consider getting an app for your hotel, to facilitate functions like mobile check in, check out, payments, and en-cashing loyalty points.

Hint No.3: Millennials are ‘social’ creatures

Generation Y is often criticized for shirking the forms of social interaction that their parents were fond of. They’re considered aloof, standoffish, and a little bit asocial. But the truth is that Millennials do tend to connect to each other, just not in ways that are familiar to us. The online world, especially social media, takes precedence in their social life. Facebook, Twitter, What’sApp, GChat, and Snapchat is where they hang out, check in, upload pictures, start conversations, and share details of their life.

What this means for hotels

Given that social media is one of the biggest influencing factors in the life of a Millennial, hotels must make a concerted effort to have a presence on various platforms. In fact, they must go beyond the token Facebook and Instagram page and build a community online. Reach out to your audience, engage them, solve their problems, and invite them to leave reviews. An active social media profile inspires confidence among Millennials and is likely to win you brownie points in the long run.

Hint No.4: Millennials place great faith in peer reviews

Generation Y is a suspicious lot and they can recognize a marketing gimmick from a mile away. For this reason, they rely heavily on ‘peer review’ to gather information about a place. Whether they’re buying a new gadget or trying out a restaurant in the neighborhood, you’ll see them pouring over reviews before deciding to do anything. They consider it a more authentic and ‘real’ source of information. And you can be 100 per cent sure that they’ll be reading up about your hotel before deciding to stay there.

What this means for hotels

Do not try to patronize or trick the Millennial traveller. All your online properties (website, blog, social media profiles) should display accurate information, accompanied by up-to-date pictures. If you’re offering a deal or discount, lay out the terms in black and white. Encourage your visitors to leave you a review on platforms like Trip-advisor or your Facebook page; incentivize the process, if you have to. Should you receive a negative review, take steps to address it and resolve the situation.

Millennials don’t expect you to be flawless. However, they do expect you to be transparent and sincere. Mistakes are an inevitable part of your industry and if you’ve taken every possible step to rectify the problem, you will be forgiven. Otherwise, you’ll find yourself at the receiving end of a nasty review posted for the entire world to see.

Hint No.5: Millennials are into Bleisure

Generation Y is relatively unencumbered by responsibilities at home and are more open to taking business trips. However, unlike the previous generation, almost 62% of millennial travelers will extend their business vacation to explore the place and gain cultural experiences.

What this means for hotels

Gone are the days when that solitary desk in the hotel room took care of any ‘business needs’ that travelers had. Millennials do not like working inside their rooms. This is the generation that steps out to a coffee shop to sit with their laptops and work for hours. The concept of the ‘third space’, independent of home and office, has been popularized by them. Design hotel lobbies to cater to this demand, so that when they step out in search for a place to work, they don’t have to go very far.

Hint No.6: Millennials look for authentic experiences

Despite what might look like their preoccupation with the cyber world, Millennials are always looking for unique and meaningful travel experiences. They want their stay personalized and won’t pass up an opportunity to learn something valuable. Not content with hitting the high spots of a tourist destination, they crave interaction with locals and enjoy immersing themselves in a variety of cultural experiences.

What this means for hotels

Reject the cookie cutter approach to the services you offer your guests. Offer them a genuine travel experience, one that is immersive, interactive and hands on. Don’t just take them on a regular sightseeing tour that showcases the city from behind the panes of a bus or car window. Take them to meet local artisans, show them the way to the hip and happening underground bar, and expose them to interesting customs and traditions. That’s the only way to add true value to their life and create an experience they will cherish for life.

There’s no denying that Millennials are driving the hospitality industry with full force. They already account for a third of the hotel guests in the world, and by 2020, the figure is expected to climb to 50 per cent.

To keep pace with growing demands, hotels must show a willingness to evolve and reinvent themselves. They have to put aside traditional methods of functioning, revisit their marketing strategy, and curate unique experiences for Generation Y.

Besides, it is in their best interest that hotels up their game. By updating their offers, hotels stay relevant within the industry and equipped to deal with the demands of changing times. Millennial travelers are the cash cow that every industry dreams of, and by catering to them, hotels are ensuring themselves a solid revenue stream for the next few decades, at least.

The Importance of Hiring a Property Management Company

In this age of independence and mindset that one can manage on his own, it is inevitable that a property owner would think he will do fine on his own. Sure, you got tenants who at first, pay on time until gradually they won’t, some will breach the contract and lease terms, then they cause problems with the neighbors and other tenants, then slowly you will notice you are losing money and when you decide to evict the tenant, next thing you know, you have a lawsuit at your doorstep.

The reality is if you use the services of a professional property management company, not only do you have peace of mind, your investment is protected and the consistent cash flow you receive through rent can assist you to buy additional investment properties.

This is why you need the assistance of a property management company, but before that, we will determine the pointers on why it is important to hire one.

Determining the Worth of Your Property

The problem with inexperienced owners is that sometimes they get overwhelmed on how they price their property to the market: oversell and you have to deal with the high vacancy rate with no profit, undersell and you will realize you are slowly losing profit. This is where a property management company comes in, they will help you determine a balanced meal where you gain tenants and continue to rake in profit.

A property management company is also well-versed in marketing your property and placing ads where it will attract tenants. They will answer any inquiry and they know what entices a prospective tenant, therefore will help you point out some cosmetic improvements so that the tenants will feel that renting your property is worthy of their money.

Avoiding Major Problems with Tenants

Screening tenants would not be one of your problems anymore because the property management company will take care of it. They know too well how to check the background of the interested tenants, their criminal records, their relationship with previous property owners and if they have ever caused problems before. Think of it as helping you weed out the bad ones for a healthy and bountiful crop.

Collecting rents is the most common problem in renting out your property. When left to your own devices, having your tenants pay you on time will become a child’s play of hiding and seek between them and you as the property owner, certainly some tenants will tug at your heartstrings and gain your sympathy with the hope that you will let them get away with it. A property management company, however, will become the middleman who will ensure that the tenants abide by the lease terms and should understand that they are just doing their job for you, keeping your cash flow consistent.

Maintenance

When a tenant has reached the end of the contract, the grueling process of turnover will usually keep you busy as a property owner, but with a property management company by your side, that is another pile of stress that will be taken care of. Any deductions from the security deposit will be made and returned to the tenant, and the restoration process of repairing any damages, repainting, changing locks and cleaning the property would be done without getting your own hands dirty.

As a property management company, expect that they know the right people to contact should there be any problems with leaks, wiring, and plumbing experienced by the tenants and their dilemmas will be addressed promptly.

Saving Time and Money

A successful businessman knows that delegating tasks is key for a successful business so that one can have more time to deal with other business ventures. With almost everything being taken care of, it seems like the only thing left to do is to visit your property at a certain time interval and continue to rake in profit while having more time to spend it with your family, social life, other priorities, and investments.

IN CONCLUSION

Hiring a property management company takes care of the burden for you, especially if you are well aware that marketing, confronting tenants with late payments and handling maintenance are not your strongest points especially if managing your property is not the only priority you have in your busy life. Therefore delegating this task to a reliable property management company may just be one of the best decisions you have ever made.

Before You Get Your First Tattoo

When you want to invest in some body art successfully done, you will need to concentrate on multiple issues.

To start with, currently, have you ever dealt with having a tattoo?

Tattoos happen to be permanent, and that means you have to think twice before getting one. It is preferable thinking about having a tattoo before you get one that you won’t like a few months after.

As soon as you choose to get a tattoo, you need to decide on exactly where you want to place it and also the pattern.

Most importantly all these aspects are the real core of the issue – who’s going to be able to render the tattoo design and style?

Discover a tattooist you know you’ll be able to rely on, and this also implies doing some required groundwork. Do not only latch on to the first one you find, whether or not the tattoo artist seems to have his tattoo parlor nearby your house or perhaps the place of work.

Make sure you choose a suitable as well as a reputable tattooist.

Write down a list of the alternatives accessible to you. After that find out how long they’ve been in the industry?

Check if someone you already know has experienced tattoos successfully done on them? Afterward be aware of the method of health and safety processes they stick to it. Make sure they work with a sterilized needle for every customer is extremely important.

All of us understand the dangers associated with insufficient and hazardous needling since it consists of close contact with your epidermis and body fluids. Inappropriate care over the body art procedure can quickly expose you to a lot of health problems which include Aids not to mention hepatitis.

We’re not attempting to discourage you in this article, but letting you know you will want to be a little more informed about the person who’s going to be tattooing you. You need to understand how the procedure needs to be as risk-free as is possible.

Having got selected the tattoo artist you’d like, you have to concentrate on the tattoo design you would like to have currently.

You may be the type that knows what they already want, or you have no notion at all. Anyways, you’ll need a style and design regarding that tattooing. Either select one was coming from what the tattooist will show you or simply do your homework to be able to let the artist know what kind of design you look want.

Most people today count on the web to provide them information, which signifies you’ll find a website that provides you patterns which can be free of charge.

Naturally, there isn’t any this kind of thing as 100 % free; therefore, the internet site could be promoting you a particular design and most likely many styles. Also, there are coming from some other websites.

In case you are the type you would like some designs, nobody else features in connection with style and design, so you happen to be losing your precious time considering cost-free design websites.

WhatsApp, iMessage, and Snapchat Attacked Because of Their Encryption

You can not realistically ban encryption. Encryption is used to protect communication through electronic devices; it protects your bank information and online accounts. This is cryptography, it is used in hundreds of systems. We have politicians speaking about banning these technologies. How can this be? British Prime minister David Cameron has raised a red flag on encrypted messaging apps like WhatsApp, iMessage, and Snapchat. He has called for the banning of these apps; implying that they are being used by criminal organizations and terrorists to communicate.

“In our country, do we want to allow a means of communication between people which we cannot read?”, rhetorically said by the Prime Minister

With this sort of logic I am going to go as far as to say; we should leave our houses and cars unlocked; and valuables left unguarded in public spaces because surely it would be much simpler to catch thieves and put them in prison.

Security is not just for what the social norm calls the “good guys”. It is a two way street. I would rather have peace of mind that my data is being protected so well; to the point that Government officials can not tap into it. Think about the various ways this could go wrong. Imagine corrupt politicians with access to data or just consider that lightening up on security measures, will make it easier for the average hacker to gain access.

Computer scientists have spoken out on the futility of weakening encryption; so only Government officials have access.This same weaknesses can be exploited by malicious hackers. This view is held by many computer experts actively in the field.

A few months back a ban was called on WhatsApp in the UK; it has recently been dropped because of mass criticism. But this can of worms has not been closed just yet. This has just pushed the issue to other parts of the world; where they can theoretically gain some traction and spread. India has a ban on certain types of encryption. WhatsApp uses end to end encryption; which is illegal in India. WhatsApp uses a 256bit encryption which is only known by the sender and the receiver. India only allows 40bit encryption if you want to have permission you need to apply through the Government. The Indian Government has asked for the keys to be able to gain access; but WhatsApp creators have said they do not have them. So all user using the latest version of WhatsApp in India are technically breaking the law. No actions have been decided on what to do with the company; they are not based in India making things complicated. Recently Brazilian authorities have been reported to have been reported to be collecting WhatsApp data with the hopes of fighting drug tracking. WhatsApp has been cooperating with law enforcement; but have gone on to say that they cannot provide the full extent of what they want. We are just uncovering what’s on the surface; do some research on what your local Government and even internet service providers are doing; and what data they are doing with this data.